Is It Viral Yet? Is It Viral Yet?

Is It Viral Yet? Is It Viral Yet?

Is It Viral Yet? Is It Viral Yet?The term ‘going viral’ has become popular in recent times. Even though it should not be the main goal of a video marketing campaign, it is something that has exploded this year. I am sure that as a marketer, you have heard things like: people watch 5 billion YouTube videos each day, social videos generate 1200% more shares than images and text combined, videos on a landing page increase conversions by 80 percent and 80 percent of users remember a video ad they have watched online in the previous month.

Because of all these, it is good to try as much as you can, as a marketer, to ensure that your video marketing campaigns meet or even exceed your expectations and help you build a successful social media campaign. Would you like to create successful video content? If so, read on to find out how.

1. Focus on a Story Instead of the Sale

When creating a video to use for marketing purposes, it is good to focus on a good story to create customer connection. To be a good marketer, focus on the value you are offering to your customers. Your video should have emotive power that can appeal to the needs and desires of your customers. If you are worried that this can make you lose leads, place a relevant and strategic call to action along a tracked URL at the end of your video (ensure that it fits into the story you want to use).

2. Hook Your Video Viewers in the First 10 Seconds

It is a very good idea to grab the attention of your video viewers in the first 10 seconds. If you don’t hook up your viewers in the first 10 seconds, you could end up losing them forever. Manage the expectations of your viewers in the first 5-10 seconds. Video experts recommend going straight to the point.

Asking questions can help you arouse the curiosity of your target audience while teasers can help you grab the attention of your viewers. The first ten seconds of a video should make viewers feel like your video is worth watching further. Why is it important for your viewers to continue watching further? Is it because the video makes people learn a new thing? Does it make people laugh? Or does it inspire viewers?

3. Use Humour in Your Video

Viewers don’t like watching a boring video. They want an entertaining video. One of the best ways to make your video entertaining is to use humour. Tim Washer, Social Media Manager at Cisco, says that comedy is seen as something that should not be used in the corporate world but it can be a good way to get a point across economically and efficiently.

He urges companies to consider using humour to market their products or services. When making a video, always remember that your viewers want something that can entertain and enlighten them. So, don’t bore them as they may already be having a … Read more

Get Acquainted With Culinary Herbs Through Online Training Courses

The use of culinary herbs is no longer limited to professional kitchens. Many homes have adapted these edible plants to their menus by substituting herbs for salt and sugar. Herbs in recipes can be used directly after it is picked or hung to dry to create a more intense flavor. The popular use of herbs for culinary purposes is attributed largely to health the benefits they can provide.

For instance, coriander is credited to be rich in essential oils that make it ideal for people with arthritic and rheumatic problems. Parsley, which is often used as a garnish on plates, is a remarkable herb to ease digestion. Studies also indicate that parsley can perhaps hinder the formation of lung tumor, improve bone quality, and may even prevent strokes and heart attacks.

Though easily purchased at any garden shop, the beauty of herbs aside from their medicinal value is the fact that these plants are very easy to grow. Plant herbs as a row of hedges in a garden or simply cultivate them in a small pot placed on the kitchen windowsill. Either way, herbs can be a beautiful accent to any home’s design theme.

Herbs are also prominent in many craft projects for their both beauty and scent. The trendy potpourri is a perfect example of this. Ideal herb plants for potpourri include bay, basil, lemon balm, rosemary, and sage. Potpourris may be a blend of various herbs or purely one variety. Aside from potpourri, use these small plants to create essential oils, herbal syrup, or even a fizzy, flowery drink.

Distance education courses on culinary herbs offer a great way to get familiar with these versatile plants. The online courses provide both a scientific background help a user identify herbs accurately. Online education courses prepare the students for an array of careers.

Enrolling on this program also makes it easier to those who are actually working on a remote area and would like to study at the same time. It can be a very quick and practical way of studying for, because they can learn without having to come to the city and enrol in a traditional college, with all the costs associated with accommodation and living away from the convenience of home.

This learning platform provide a detailed account of how to grow herbs properly. Learn how to diagnose problems related to pests and disease that could affect the growth of herbs. The online learning study program also includes general guidelines for cooking with herbs, from harvesting these flavorful plants to its different uses such as vinegars, cheeses, honey, and even cakes.… Read more

Six Digital Marketing Trends That are Here to Stay

Six Digital Marketing Trends That are Here to Stay

Six Digital Marketing Trends That are Here to StayDigital marketing is a complex and demanding industry, and there are a number of trends that we have seen over the years. Here’s a quick look at six of the key trends, and how our digital agencies will align their services with these trends.

1. Get More for Your Money

Budgets are being squeezed harder than ever so commissioners are looking for more assets out of the same budget. Agencies need to figure out how to deliver more without it costing them more money; for example, making multiple assets out of a single piece of content. Take a video clip and make it into sound bites and longer or shorter content clips or use stills from it to market to other channels. We work with our clients to suggest ways to use assets more creatively to produce more value for money.

2. Focus on the People

There is a huge shift towards people-first operation in both SMEs and global businesses. We are seeing initiatives happening across the board to engage employees, from marketing director jobs downwards, and make agencies operate in a better way. We need to be more creative when it comes to dealing with people, both employees and clients, and finding ways of personalising content for different audiences, just as we personalise the way that we deal with our employees. Operating under strict time constraints and budget constraints while creating engaging content and delivering on the demands of our clients is not an easy thing to do.

It is more important than ever before to find ways to innovate to keep both the people we serve and the people that work with us happy and engaged.

3. More In-House Work

In house teams might seem like a threat to the average agency but they can actually be a benefit. They are nothing new, and the best agencies will find ways to complement rather than replace those teams. With the right dialogue you can show that while some things are indeed better handled in-house, there are other things that you can do strategically outside of the company.

Your clients can be taught when they should be working with their in-house team and when it makes more sense to outsource, and how they can stretch their budgets further with outsourcing.

4. Be the Best

It’s hard to compete against the one-man band outfits that promise to do it all for very little money. Agencies need to figure out what makes them special. What can you deliver that makes it worth paying more to use you? It can be tricky to sell to a commissioner who is very savvy, but external agencies bring fresh creatives and an outside view that can really benefit the client. That’s what a wise agency will advertise.

5. Brexit Causes Chaos

Brexit is stretching budgets and stressing people out. Whatever side of the debate you’re on it’s hard to deny that the uncertainty is causing issues. Now is the time when you need to be … Read more

Prepare Yourself To Make Consistent Profit In The Forex Market

Prepare Yourself To Make Consistent Profit In The Forex Market

There is no doubt about getting some good preparation for the right performance in your profession. There will have to be some good effort put into that. From the beginning of any profession, there will not be legit plans ready for the working process. Think about the currency trading business which will be our interesting topic. The right performance in the currency trading business will not be there without some good thinking and preparation. And there are also a lot of things to learn about some good performance with the currency trades. We are talking about proper risk management. From there, you will have to come to the proper market analysis. And the last of them all will be some good control of the closing. For that, the right setups will be needed. There are no better ones like the stop-loss and take-profit. The traders will have to learn about some good management of the business with all of the necessaries. We are going to talk about how a trader can manage the right kind of performance in the preparation part of the currency trading business.

Get some good educations for trading

As we were talking about, there is no way to learn about trading without getting some good educations. All of the working process for the trades will have to be right with the business. The traders cannot think about any of the executions without managing some good market analysis. Then there will also have to be proper risk management. We have already talked about what are the necessary things for the right trading business are. The only thing you will have to be concerned about is the proper management of the learning process. Think about getting a proper trading account for that. Even better, there can be some good learning with a demo trading account. It can be provided by any of the trading platforms (C-Trader, Meta Trader) to aid them. The most important thing all, is that the traders will be using fake money in there. So, all of the problems which can be created from real trading money will not be present. So, we can focus mostly on the trading quality rather than the possible losses.

Learn to trade in a demo account

The experienced traders in Singapore know the importance of having a proper trading strategy. Instead of risking the real money they prefer the demo CFD trading account at Saxo. By using the demo account you can easily learn the art of trading without risking your investment. Things might be a little complex at the initial stage but if you focus on long term goals, it won’t take much time to develop your skill as a currency trader.

Try to make a proper trading routine

Besides the right kind of learning about the actual trading processes, the traders also need to manage time. We are talking about the time which you are going to see for preparing for all of the trades. … Read more

Online College Degree Education – Not Just the Same Old Hype

Online College Degree Education - Not Just the Same Old Hype

image source

With an online college degree, education is now more available than at any time in history. Oh sure, you probably think that statement is just more of the typical hype you hear about each and every one of the “latest trends” in education or career advancement – but this time it is true. Forget everything you know or think you know about old-style correspondence schools and other types of alternative educational regimes. Thanks to an online degree, education from a distance is every bit as qualified as education obtained on any of the most prestigious campuses in the world.

Picking a path

Like other forms of college, a college education earned online requires you to focus in on the type of studies you want to pursue. While you can simply go after a standard associate’s degree, chances are that you have a specific career goal in mind. Online schools offer almost every educational program under the sun – everything from certified classes in computer competence to doctoral degrees – and they do so in a way that is sure to fit with your schedule and financial needs. Have you always wanted to teach? With an online college degree, education employment is just a few years away. Are you an entrepreneur looking for new ways to increase your own business activity? Degrees in business and marketing may be just the thing you need.

The benefits of online schooling

There is nothing quite like the experience of having complete control over the pace of your own advanced education. An online college degree is conducted with lectures delivered over the internet that are available for you to experience on your schedule. Everyone who has ever attended a campus college knows how disheartening it can be to miss out on what later turns out to be a vital lecture from the instructor. With online college degree education programs, you’ll never miss out on another lecture again! Let’s not forget the cost factor either. The truth is that college costs seem to rise with each new school year. Online college degree education costs are more stable – and more affordable – than most traditional brick and mortar institutions. And like those campus colleges, you can obtain financial assistance for your online educational endeavors. In fact, there are even targeted programs that will pay all or most of your online college degree education tuition if you qualify for the assistance.

What are you waiting for?

When you really think about it, there is no reason for you to wait to begin your online college education. It only takes a few hours of time each week, and will surely pay for itself in the long run – especially when you consider that people with a bachelor’s degree earn nearly twice that earned by someone with just a high school diploma. For a better life, and to finally be able to indicate that you have attained that elusive college degree, apply for an online college degree … Read more