How to Build a Great Web & Mobile Marketplace

How to Build a Great Web & Mobile Marketplace

Online marketplaces are just shopping centers but in digital form. Over the past couple of decades, the digitalization has come to any possible industry, and retail is not an exception. Nowadays, only small local businesses can operate without an online platform. Not every company can afford a designated website just for its products. To be precise, not every company really needs it. Web marketplaces provide a convenient and accessible platform for any business owner to display their products and offer services.

Working with certain online marketplaces is extremely beneficial for businesses as everyone knows about the most popular websites. It is impossible to find a person that did not at least hear about such international sites as Amazon, Walmart, Etsy, eBay, and many others. A good web marketplace comes with credibility and a convenient shopping experience as all the products you might need are collected on the same website and carefully cataloged.

The Advantages of Working with Online Marketplaces

Apart from being a more affordable option than investing in your own website, online marketplaces have many other benefits. In reality, even the most popular international brands use various web markets as their outlets in addition to personalized web pages. Here are some of the key advantages of displaying your products and services on digital marketplaces:

  • Brand awareness – investing in SEO is a smart move as your brand will appear on the top searches in Google and other engines. However, to come across your company this way, a client has to be specific in his or her request. Web marketplaces allow attracting many new customers by offering a variety of products in one place. Besides, top tier market websites have already earned the loyalty of their customers, and now, you can benefit from them as well.
  • Diversifying client base –
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How Do I Become An Ultrasound Technician?

How Do I Become An Ultrasound Technician?

If you have been looking for ways to change your career path for some time, you might have found a field of medical expertise known as ultrasound. To a lot of people, this seems like a great way to work in health care – interesting and challenging, while still being easier to do than becoming a doctor.

But how do you become an ultrasound technician? There are a few different ways to go. First off, there are three different degrees of education to choose from.

Just getting a certificate. This takes between 1 and 2 years of full-time study after finishing high school. If you already have a high school diploma, then you should continue.

How Do I Become An Ultrasound Technician?

You could get a associates degree. This takes longer, at up to 3 years of studies.

Finally, there is the option of getting a bachelor’s degree. This is the most time-consuming way to go, at 4 years of school, but remember that the wage you will earn depends on your level of education and experience, so an extra year spent on the books may be well worth it.

Ultrasound technician schools      

To become an ultrasound technician, you must study at one of the schools accredited by the Allied Health Education Program Accreditation Commission (CAHEEP) or you can study in a clinic for a year under the supervision of the Society for Diagnostic Medical Sonography (SDMS)). Doing so would make you eligible for membership of ARDMS – American Registry of Diagnostic Sonographers. All these acronyms may be a bit confusing, but it all boils down to having the right credentials – as this will help you get a job and a better wage. Be sure to check out the webpages of these sites to learn more of these advantages.

Ultrasound technician salary

Speaking of wage, what …

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Is It Viral Yet? Is It Viral Yet?

Is It Viral Yet? Is It Viral Yet?

The term ‘going viral’ has become popular in recent times. Even though it should not be the main goal of a video marketing campaign, it is something that has exploded this year. I am sure that as a marketer, you have heard things like: people watch 5 billion YouTube videos each day, social videos generate 1200% more shares than images and text combined, videos on a landing page increase conversions by 80 percent and 80 percent of users remember a video ad they have watched online in the previous month.

Is It Viral Yet? Is It Viral Yet?

Because of all these, it is good to try as much as you can, as a marketer, to ensure that your video marketing campaigns meet or even exceed your expectations and help you build a successful social media campaign. Would you like to create successful video content? If so, read on to find out how.

1. Focus on a Story Instead of the Sale

When creating a video to use for marketing purposes, it is good to focus on a good story to create customer connection. To be a good marketer, focus on the value you are offering to your customers. Your video should have emotive power that can appeal to the needs and desires of your customers. If you are worried that this can make you lose leads, place a relevant and strategic call to action along a tracked URL at the end of your video (ensure that it fits into the story you want to use).

2. Hook Your Video Viewers in the First 10 Seconds

It is a very good idea to grab the attention of your video viewers in the first 10 seconds. If you don’t hook up your viewers in the first 10 seconds, you could end up losing them forever. Manage the expectations …

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Get Acquainted With Culinary Herbs Through Online Training Courses

Get Acquainted With Culinary Herbs Through Online Training Courses

The use of culinary herbs is no longer limited to professional kitchens. Many homes have adapted these edible plants to their menus by substituting herbs for salt and sugar. Herbs in recipes can be used directly after it is picked or hung to dry to create a more intense flavor. The popular use of herbs for culinary purposes is attributed largely to health the benefits they can provide.

For instance, coriander is credited to be rich in essential oils that make it ideal for people with arthritic and rheumatic problems. Parsley, which is often used as a garnish on plates, is a remarkable herb to ease digestion. Studies also indicate that parsley can perhaps hinder the formation of lung tumor, improve bone quality, and may even prevent strokes and heart attacks.

Get Acquainted With Culinary Herbs Through Online Training Courses

Though easily purchased at any garden shop, the beauty of herbs aside from their medicinal value is the fact that these plants are very easy to grow. Plant herbs as a row of hedges in a garden or simply cultivate them in a small pot placed on the kitchen windowsill. Either way, herbs can be a beautiful accent to any home’s design theme.

Herbs are also prominent in many craft projects for their both beauty and scent. The trendy potpourri is a perfect example of this. Ideal herb plants for potpourri include bay, basil, lemon balm, rosemary, and sage. Potpourris may be a blend of various herbs or purely one variety. Aside from potpourri, use these small plants to create essential oils, herbal syrup, or even a fizzy, flowery drink.

Distance education courses on culinary herbs offer a great way to get familiar with these versatile plants. The online courses provide both a scientific background help a user identify herbs accurately. Online education courses prepare the students for an …

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Six Digital Marketing Trends That are Here to Stay

Six Digital Marketing Trends That are Here to Stay

Six Digital Marketing Trends That are Here to StayDigital marketing is a complex and demanding industry, and there are a number of trends that we have seen over the years. Here’s a quick look at six of the key trends, and how our digital agencies will align their services with these trends.

1. Get More for Your Money

Budgets are being squeezed harder than ever so commissioners are looking for more assets out of the same budget. Agencies need to figure out how to deliver more without it costing them more money; for example, making multiple assets out of a single piece of content. Take a video clip and make it into sound bites and longer or shorter content clips or use stills from it to market to other channels. We work with our clients to suggest ways to use assets more creatively to produce more value for money.

2. Focus on the People

There is a huge shift towards people-first operation in both SMEs and global businesses. We are seeing initiatives happening across the board to engage employees, from marketing director jobs downwards, and make agencies operate in a better way. We need to be more creative when it comes to dealing with people, both employees and clients, and finding ways of personalising content for different audiences, just as we personalise the way that we deal with our employees. Operating under strict time constraints and budget constraints while creating engaging content and delivering on the demands of our clients is not an easy thing to do.

It is more important than ever before to find ways to innovate to keep both the people we serve and the people that work with us happy and engaged.

3. More In-House Work

In house teams might seem like a threat to the average agency but they can actually be a …

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