Six Digital Marketing Trends That are Here to Stay
Digital marketing is a complex and demanding industry, and there are a number of trends that we have seen over the years. Here’s a quick look at six of the key trends, and how our digital agencies will align their services with these trends.
1. Get More for Your Money
Budgets are being squeezed harder than ever so commissioners are looking for more assets out of the same budget. Agencies need to figure out how to deliver more without it costing them more money; for example, making multiple assets out of a single piece of content. Take a video clip and make it into sound bites and longer or shorter content clips or use stills from it to market to other channels. We work with our clients to suggest ways to use assets more creatively to produce more value for money.
2. Focus on the People
There is a huge …
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